Wednesday, January 12, 2011

God's Own Country's Big Propaganda

I'm big time fan of great promotion. This season Kerala Tourism stole the show with great ads across all mediums. Recent ads released in a galla way is a big hit in You Tube."Your moment is waiting" launched at Saatchi Gallery, London, got rare reviews on creativity.

Kerala has all the potential to become one of the hot tourist destination among global tourists. It has all the sparkles to entice low budget to high end travelers.

Everything show in these promotions are fine, but for the stale roads networks and cleanliness. Tourism is not just about a destination, it's also includes the journey.

This is where Kerala fails in a big way. You don't have to search long to prove this.

Last time I took at bus to Kovalam from Trivandrum, the state of appathy was everywhere. The waiting bus stand is dirty, unkept and has no information for tourist. In 2010, many Indian's from other states boarded from this bus stand. But there's no information to help these national tourist.

My suggestions:


  • Keep a one man tourist counter to give suggestion, plans
  • Keep the bus stand clean with better flooring and roofing
  • Keep information about bus timing, esp about A/c buses
  • Maintain a clean loo close to this point.

It's time to show dignity by practicing cleanliness, and convenience. It's not rocket science but the basics that's falling apart. I hope someone hear to my babble.

If you're a Govt official you can take up this matter to your super bosses or if you're a travel business owner, you can get other's involved and do something for the tourist. I wish I had bit spare dough to lead the way.

Thanks!

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